Jade Faith is one of the most multi-talented people you can ever meet. The singer and songwriter of various genres from Reggae, Gospel, R&B, Lovers Rock to Pop, etc., has over the years proven the true strength of a woman. The vibrant singer believes in the mantra that each day is a gift that is not meant to be wasted, therefore, pushing her to live each day with a sense of wonderment and profound gratitude.
The former Ms. Black Ontario Contestant beauty queen has over and over portrayed her prowess in the industry through her three singles ‘Here’s my number’, ‘I won’t suffer’, and ‘So we roll’. What began as a modeling and acting career has seen her grow into a voice we enjoy listening to across the globe.
When Jade Faith approached us first, her main aim was to promote her new music and to increase her YouTube plays. However, after deliberation with her, we settled on a few things that we would work on that would facilitate for her growth. We knew we could give her more, and that is what we did. Her major challenge was in numbers; YouTube and Spotify. She wanted to increase her audience and the number of people who consumed her music. This included increasing subscriptions in her channels and various account.
In branding the Logo is one of the most vital tools. This is the symbol that people associate your brand with hence, it should speak volumes about your brand. Being also a women rights activist, Jade Faith needed a logo that encompassed both her passion for music and her zeal for championing women rights.
We chose the colors Red and White to merge both of her passions in one logo. Further, due to her passion for music and women rights we used the heart symbol to signify that. The wings on the very end symbolize her ability of her brand to immeasurably rise.
Second to having a logo, the website is the next determining factor on how your brand does. This not only plays a part for brand awareness but also acts as a source of reference for clients. A vivacious website is a non-negotiable element of any successful brand.
The website is highly interactive with buttons linked to her social media. The display videos give the website a bring life to the outlook of the website.
We all know that every artist needs a Spotify account in their career. This is because curated playlists can result to breaking hits and so on. Your music also gets a chance to have a greater audience. There is also free promotion. We figured that the more subscribers Jade received, the more her audience expanded. We ensured that her subscribers grew form 1 subscriber to 303 subscribers for the short time we partnered with her.